Usage Case: Asking Users to Review Your App

In the last few weeks one of our clients has done some magic with Appoxee. Although we can't share the name of the client but we can share some cool data to get you thinking about another way to engage your users with Appoxee. (All data is shared with the express permission of the app owner, of course!) We will call the clients app for this usage case "Legendary Bunnies".  So Legendary Bunnies was launched over a year ago in the app store and has been able to generate several hundred thousand downloads since its…

Announcing: Baby First TV launches the first of several apps with Appoxee

Baby First TV (www.babyfirsttv.com) has launched it's Baby First Mobile and Baby First Mobile lite with Appoxee inside. Baby First TV is the worlds largest TV network for toddlers and babies, broadcasting in dozens of countries and in over 12 languages. Baby First TV specializes in providing high quality content which is both educational and entertaining through the TV, the Web, and your mobile devices. Baby First TV joins the Appoxee family in a bid to inform, engage, and monetize through their applications. We want to wish Baby First good luck and happy user engagement!…

Usage Case: Driving foot traffic through Appoxee powered coupons!

Many retailers use mobile platforms these days. Examples include ZARA, BEST BUY, SEARS, TARGET, and more. Though some of the retailers are playing around with monetization of their application through mobile commerce (which is not a very mature market yet and only a small amount of retailers are able to really sell their products through mobile devices), there arent many monetization models which are effective. It seems that many retailers have opted to use their apps as branding tools and sources of information about products for their users rather than revenue generators. Appoxee has solved…

Best Practices: To Push or Not to Push That is the Question

When sending out a message using Appoxee you have several notification tools at your service. These are push notifications, custom sounds, external badges and internal badges. These 4 tools can be used temperately or together in order to inform your user that you have sent them a message and its waiting for them in your app. These tools are extremely powerful and our experience has shown that there is a right way and wrong way to use these tools. Though these best practices arent going to be correct for every app you can use this post to get your…

Solving the STEP-2 Problem using Appoxee. Post Download Engagement

For our first blog post we wanted to give you some background as to why we developed Appoxee. When we began our career in the mobile industry we focused on developing applications for the iOS platform. We spent approx 2 years in the app market and spent lots of time learning, listening, and testing different tactics in the market. At some point, we began to realize that even if you have a good app on the market and the downloads are coming in at a good pace it still does not mean that your users use…