With more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second Internet revolution that’s even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That’s why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies. How can you leverage your mobile operation? Use smart tools and a smart strategy.
Use Rule Based – Periodic Message
Now your messages can be delivered frequently and can even apply to specific segments.
This awesome tool will allow you to automate your engagement based on different parameters. Obviously you should think about the right tactic to achieve the right goal.
Whether the purpose is to wake up dormant users, or to show gratitude to your biggest influencers; create a rule to suit the right users.
Approach your users on a daily/weekly/monthly basis while only setting up your message once. For example: send out a weekly message which will apply to users who weren’t active for the past 7 days.
Push to Specific Page – Custom Fields
When you’re approaching your users with promoting a new level in your game or a brand new product to purchase, all you want is to send the user to the right place.
You have only one shot to get their attention – you should do this wisely.
To promote specific content through a push notification all you have to do is add a parameter to your push notification which will send your users to any page within our outside your app.
Push to your IAP page, send users to an article/content page, or allow them to collect a bonus!
Be specific and call to an action with this powerful tool.
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