As a mobile app publisher or a developer you must be enjoying the fact that your app is in your users’ pockets everywhere they go and by their side when they go to bed at night.
Are you really?
You have a great app, the users are adding up, you’re gaining traction but are those users returning to your app? Are they purchasing any of your goods? Will they remember they’ve downloaded your app a week from today?
The average app lifecycle is getting shorter and you might not be in the same place on the app store charts tomorrow morning.
You already know that 80% of your business success depends on 20% of your users thus you must maintain and retain those users carefully in order to survive in this crowded market.
In the following posts you’ll be getting some awesome engagement tips to maximize your users’ life time value.
Today’s tip is all about:
Segmentation and Targeting – Not all users are the same
Mobile marketing is no place to “spray and pray,” the insidious practice of firing before you aim that blighted last-generation marketing. You may have gotten away with this with other marketing tactics, but the intimacy of the mobile relationship will quickly show you for what you are. Spam may be the unwanted houseguest in your e-mail inbox, but it’s nothing short of forcible entry on your mobile device. Put the customer, not the offer, at the center of the universe.
Know your users –
By understanding your users’ behavior, location, and spoken language and by even asking them what they need you’ll be able to get yourself a high advantage when actually providing them with what they want.
A personal approach will always get your users closer to the app affection you’re looking for. Segment your users by the right parameter and target them in a more personalized manner, for example:
- Your Spanish speaking users are expecting to receive a message in their spoken language.
- Your most active users are expecting you to send them a “Thank you” message every once in a while or a special promotion just because…
Know your users and start treating them differently – a proper engagement will lead to a longer cycle and higher mutual value.