Posts in category Usage Cases

What’s your Appoxee story? TV Network increase shows retention through mobile apps.

Sep10
2012 Written by Einat Dror

Clients have been using Appoxee in so many different ways we feel obligated to share this great story with you.

A major TV network has been using Appoxee to cross promote their main shows and channel through their mobile apps.

See how you can easily use this “bread and butter” method, turning your app engagement into a major business influencer.

An interview with Daniel Joseph, Head of Mobile in Keshet TV broadcasting LTD.

Daniel, great to have you here, tell us about Mako mobile and what type of apps are you publishing

Mako Mobile is the official mobile channel of the major Israeli TV network Keshet and Mako.

We generate apps for the main and popular Mako TV networks including “The Big Brother” and other huge reality and game shows.

Other than building and maintaining the Mobile division within this organization we also generate content applications for different satellite TV channels.

How main is the mobile division within your organization?

The mobile arena is relatively new, around 2 or 3 years old, despite that today we hold over 25 applications over 3 different platforms including Android, iPad and iPhone.

The purpose of developing those apps is mainly for generating an ongoing user engagement with our viewers when some of the apps are even becoming a major fragment of the TV show itself.

What types of role do those apps play? How do they support your brand?

The apps main purpose is to promote new content, new release updates of that content, encourage user infectivity and keep the users aware of new and existing shows schedules.

It’s basically becoming our main foundation for supporting our TV and online sector.

What types of engagement methods do you use to connect with your users?

We deliver a push notification the day of a certain show and prior to a broadcast of the show itself as a reminder to our viewers. We also inform our users regarding important events on our online channel: for example if we have an interview or chat with one of the stars of our shows we send a push prior to that to encourage and cross promote our online platform.

The Appoxee team is always happy to hear how mobile apps complete an important experience in different sectors.

Read more about similar use cases we’ve published in this blog.
For more information contact us at info@appoxee.com

Posted in Best Practices, Engagement, News, Uncategorized

How did FilterMania 2 reach 2M Downloads in Two Weeks?

Aug06
2012 Written by Einat Dror

This is a truly amazing case study about a photo filter app that did not acquire nor invested in any external resource, but only in a smart internal strategy to reach top ranking and a massive amount of downloads.

Background

Dropico Mobile offers a unique image processing automation technology that uses professional, tailor made graphics and image enhancing elements. This enables Dropico Mobile’s app users to create high quality photographic compositions, effortlessly, and without the need of any prior photo editing skills whatsoever.

The Goal

Launch their new artistic photo compositions app FilterMania 2 to a worldwide user base, cost-effectively, with maximum impact and in the shortest time span possible.

The Challenge

Hitting a critical mass of users in a 24 hour period
Updating the existing user base from previously developed apps
Limited marketing resources
Reaching a wide exposure in a challenging category (Photography)

The Solution

“Save the Date” Promotion – Appoxee Rich Message

Dropico Mobile decided to engage their existing app’s users with Appoxee’s rich message campaign – notifying them prior to the launch of FilterMania 2 about what was to come.

Once they created the appropriate buzz on the day of the launch, another rich message was released to all the users’ Appoxee in-app inboxes; announcing that they could finally download the app they’ve been waiting for – FilterMania 2.

THE Result

#1 Photography in 33 countries
#2 Photography in the US
Top 8 Overall in the US
Top 25 Overall in over 50 countries

More than 2M downloads in 2 weeks!

Posted in Articles you Should Read, Best Practices, Engagement, How to - Tagged app ranking, Appoxee, Apps, downloads, engagement, Mobile, Push Notifications

What’s your Appoxee Story? Boosting your App Store Rank through User Engagement.

Jul25
2012 Written by Einat Dror

Providing a service for thousands of app publishers gives you the opportunity to meet very interesting people.
I decided it’s time to finally interview this important member of the Appoxee community.
Selected quotes from the interview with App Marketer Oren Todoros:

“Appoxee was used to skyrocket a recently released app to the top of the charts….”

Also Orens says:

“At the end of the day, it doesn’t really matter if you have 10K or 10 Million installs. What’s really important is that your users return to your app frequently, and participate”

Let’s start,
So Oren, how did you hear about Appoxee?

I first heard about Appoxee while researching for app engagement tools. I was looking for a service that would allow my clients to better communicate with their users. At the time, I also launched a few of my own apps, and Appoxee was an essential part of the process.

What was your first experience with Appoxee?

When I first understood the impact that Appoxee could deliver, I couldn’t wait to really use it in an app that would benefit from its strength. Very few services allow developers the flexibility and impact that Appoxee does. More importantly, the team behind Appoxee has always been helpful and willing to try new things towards improving the service.

Tell us briefly about an interesting case study of one of your clients using Appoxee.

Without naming a specific app, I can tell you that Appoxee was used to skyrocket a recently released app to the top of the charts, within the first few hours post going live on the App Store. Anyone who’s ever developed, or been part of the marketing process of an iOS app knows how important it is to reach top ranking spots within the first 24-48 hours of the app going live, and with Appoxee we achieved this.

Obviously this also means that a prior user base was required on a series of apps, in order to best leverage Appoxee. This was in fact a tactic we planned well in advance. Going forward, I can safely say that I don’t see myself publishing an app on the App Store without integrating Appoxee first.

Why is engagement so important for a marketing strategy?

At the end of the day, it doesn’t really matter if you have 10K or 10 Million installs. What’s really important is that your users return to your app frequently, and participate. Users who return frequently are more likely to tell their friends about your app, and become your best influencer. What better marketing method can you think of than that?

Another super important reason that engagement is very important is monetization. Users who return and use your app on a regular basis are more likely to click on an ad, make an in-app purchase or any other monetization model that may have been implemented.

How can Appoxee help companies with their marketing strategy?

Overall, the Appoxee team understands app marketing, therefore I would recommend meeting with them at least once prior to an app going live. More specifically, Appoxee’s push, offer wall and analytics tools are a must for anyone who’s serious about succeeding in the mobile app industry.
One of the methods we use most often is using Appoxee to create pre-launch hype for upcoming apps, in order to get users excited about what we’ll be releasing next.

Your tip to the mobile world
If you’re just getting started in the mobile industry, the sooner you understand that marketing works best via mobile devices, the better off you will be. Traditional web marketing channels aren’t very effective, so stick to what works and build your strategy around that. The last thing I’ll mention is that the best marketing vehicle you’ll have, is another app, so get cracking’ on developing a network.

Oren Todoros – CEO
Daily Mobile Report
http://www.dailymobilereport.com/

Posted in Best Practices, Uncategorized - Tagged Marketing, Mobile, Push Notifications, user engagement

Appoxee Best Practices – How to, Why and When to use Appoxee Tools and Services

Mar29
2012 Written by Einat Dror

Due to a high demand we’ve decided to summarize our best practices and case studies in one directory post.
In the post below you’ll find our do’s and don’ts, “how to”, our marketing tips and some technical guides which follow you through different processes.

Feel free to personally share with us your experience with Appoxee, we’re always happy to hear your thoughts and suggestions.

Marketing pointers and case studies
When should an Appoxee publisher send a push only/badge only/rich message + push and more

Best Practices: To Push or Not to Push That is the Question
http://blog.appoxee.com/?p=19

Cross app marketing promotions and Cross platform promotions – how and why?

The Burst Effect – How to get high ranking with Appoxee
http://blog.appoxee.com/?p=257

How to grow your facebook fan page – case study
http://blog.appoxee.com/?p=240

Mobile to offline, how to promote your offline brand through mobile – Coupons

Usage Case: Driving foot traffic through Appoxee powered coupons!
http://blog.appoxee.com/?p=26

Engagement – General

Usage Case: Asking Users to Review Your App
http://blog.appoxee.com/?p=111

How clients are using Appoxee

Announcing: Baby First TV launches the first of several apps with Appoxee
http://blog.appoxee.com/?p=95

News organization case study
http://blog.appoxee.com/?p=269

Technical

Link strategy
HREF links in your messages to “iTunes” or “Click to Call”
http://blog.appoxee.com/?m=201110

How to:
How to send a message
http://blog.appoxee.com/?p=61

How to create an application
http://blog.appoxee.com/?p=78

Usage Cases: How To Get Your Users To “Like” Your Facebook Page Using Appoxee
http://blog.appoxee.com/?p=161

Sending out a “Push Only” Message using Appoxee
http://blog.appoxee.com/?p=187

Enjoy
The Appoxee Team

Posted in Best Practices, Engagement, Getting Started, How to, News - Tagged Appoxee, Apps, How to, Push Notifications

News app case study #1- Engagement Benchmarks

Mar14
2012 Written by Einat Dror

Appoxee Case study – News organizations

One of the largest news organizations in the Middle East has been using Appoxee for over 12 months. Much insight has been gained via this relationship and we would like to share some of it.
The client’s name has been changed to “Middle East News” for this purpose to protect their privacy.
The Story:
• Prior to installing Appoxee in their apps, Middle East News was one of the first news organizations in the Middle East to enter the mobile arena.
• Middle East News has been publishing its news for over 3 decades via print and later via the web. In 2008 with the launch of the IOS platform, Middle East News developed 2 apps internally (one for each of its brands) to deliver its news to its readers. Since they were first in the local market, their apps were initially a large success with a very high download rate. As time progressed, competing news organizations joined the band wagon and Middle East News now had to compete for the user’s attention.
• Looking for a solution to engage their readers more actively, Middle East News approached Appoxee to provide its service to their apps. They integrated Appoxees in app inbox as well as Appoxees push notification services.
How is Middle East News using Appoxee.
1) PUSH NOTIFICATIONS: Middle East News sends out relevant breaking news via Appoxee powered push notifications to its users.
Some interesting conclusions from this practice:
a) After over 8 months of delivering breaking news via Appoxee 95% of users still have their push notifications enabled for the application. This goes to prove the readers find their breaking news via push as a highly relevant service. On, average over 5 push notifications are sent daily.
b) App usage has surged dramatically since the usage of Appoxee has begun. Middle East News has seen a 4 fold increase in average daily usage since the breaking news service was initiated.
c) Increased usage has lead to increased ad sales in the applications (the only direct source of revenue for Middle East News via its applications)

App activations

* Due to the fact that Middle East News has readers all across the globe Middle East News has recently begun sending out breaking news in local languages to users based on their country utilizing Appoxees segmentation and targeting capabilities.

2) INAPP INBOX: Middle East News uses Appoxees InApp Inbox to deliver supplementary content to its readers including, monthly caricatures, public opinion surveys, customer satisfaction surveys, bug reports, and more.

Inbox and survey

Some interesting conclusions from this practice:
a) The Monthly Caricature has an average read rate of over 65% within 30 days.
b) Political Surveys sent every so often have a open rate of over 50% and a participation rate of over 25%. Meaning 25% of people who opened the message actually engaged it by filling in the survey. Note that these surveys are usually a Yes/No question.
c) Middle East News has a practice of setting up facebook fan pages for its top news categories. They have recently used the Appoxee InApp Inbox to notify their readers of the individual fans pages for each category. Fan page likes increased over 500% in less than one week of the message being sent into the app.

*Middle East News has recently tested server commercial messages that were sent into the InApp Inbox. These messages where tested on a small segment of users to gage the level of interest by the end users. Initial data shows that there is a very high conversion rate for commercial messages that are considered by the end users as relevant or contextual.

3) FEEDBACK MECHNISM: Using Appoxee Feedback Mechanism Middle East News has gained invaluable insight into their reader’s mobile specific needs. Giving users a place to vent, compliment, Middle East News has received tens of thousands of user feedbacks. These feedbacks have allowed them to:

a. Fix previsouly unknown issues with their app
b. Add relevant news categories based on reader demand
c. Improve UX design based on users feedback.
d. Direct happy users to review their app on the app store and at the same time to direct unhappy users to vent directly to Middle East News rather than to the App store review area which is public.

*Middle East News has recently assigned the CRM team to directly answer comments made VIA Appoxees Feedback mechanism.

Posted in Engagement, News, Uncategorized

How Filter Mania used Appoxee to grow its Facebook Fan base by 667%!

Dec29
2011 Written by Elad Kushnir

So we looove seeing apps use Appoxee to engage their users (thats what we are here for!).

One of our users, Dropico mobile who are the guys behind FilterMania, RetroGram, and several other great photo apps, just published a short case study on how they used Appoxee to increase their Facebook Fan base using Appoxee. The result was astounding (to say the least): The user base grew by over 667%.

Thanks Dropico…Looking forward to to seeing you engage your customers!

You can read more about Dropicos experience on their blog

You can also download their apps here (all with Appoxee of course:) Filter Mania , RetroGram , Facebook Photo Importer , Google + Photo Importer

Posted in Best Practices, Engagement, How to

Usage Cases: Appoxee Used to Deliver Breaking News

Jul01
2011 Leave a Comment Written by Elad Kushnir

As always, we are extremely happy to find new usage cases developed by our clients. This time around we are proud to share that 3 news organizations in the Middle East are using Appoxee to engage their readers in their iPhone apps.

All three news organizations are using Appoxee to deliver breaking news to their users. In a region like the Middle East where news runs rampant, Appoxee allows users to stay in tune with whats going on.

The Marker (Financial news)
Haaretz (General news coverage)
Maariv (General news coverage)

You can click on the names above to donwload each app. Look for the internal badge and mail icon for Appoxee.

Posted in Announcements, News

Usage Cases: How To Get Your Users To “Like” Your Facebook Page Using Appoxee

Jun08
2011 Leave a Comment Written by Elad Kushnir

Recently based on our reccomendations some of our clients have been using Appoxee to increase their Facebook page exposure. The results have been phenomenal and are worth sharing. All of you can benefit from using this Appoxee based tactic.

If you dont already know, Facebook recently revamped its entire mobile web-app offering and now its really easy to link directly to your facebook fan page. All you need to do is enter the following URL into any brower (even a non mobile browser) http://m.facebook.com/yourfanpagename (or for a live example http://m.facebook.com/serenityphuket)

How to do you this?

1) Verify the mobile version of your fan page exists (as mentioned above)

2) Use our message wizard to create start creating a new message

3) When you reach the step where you need to enter the inbox content enter the text you want your users to see in the inbox (click on image below for large example).

4) Now continue through the steps of the wizard and send out your Appoxee message.

Your users should see something like this when they open the message if they are not logged on to their Facebook account when they get the message. If they are instead of a login button they will see the famous Like button.

Essentially you are delivering your fan page right to the user via Appoxee. Try it! the conversion rate is great!

Happy User Engagement from the Appoxee Team!

Posted in Best Practices, Engagement, How to - Tagged Facebook

Usage Case: Asking Users to Review Your App

Apr27
2011 1 Comment Written by Elad Kushnir

In the last few weeks one of our clients has done some magic with Appoxee. Although we can’t share the name of the client but we can share some cool data to get you thinking about another way to engage your users with Appoxee. (All data is shared with the express permission of the app owner, of course!)

We will call the clients app for this usage case “Legendary Bunnies”. So Legendary Bunnies was launched over a year ago in the app store and has been able to generate several hundred thousand downloads since its initial launch. Several weeks ago Legendary Bunnies released an update of their app with Appoxee inside.

Their app has a very serious retention rate with over 50% of their users coming to the app several time a month.

As part of their strategy they decided to post a Welcome Message in their Appoxee inbox asking their users to take a moment to review their app in the app store with a link directly in the message which took their users to the review section of their app in the app store.

SIDE NOTE: They used the Persistent Message feature in Appoxee for their welcome message meaning everyone of their current and future users automatically gets this message when they first update or download their app.

The response to their request was astounding. Over 452 written reviews (as opposed to just ratings) in the app store in the first 7 days since the update (Average rating of 5 stars – nice!).

Some perspective on this data: Until that point in time where they installed Appoxee and set up a persistent welcome message, their app had 600 written reviews over a whole year.

How did this happen? Well… first and foremost, they engaged their users directly and asked for a review. The message had an open rate of above 50% meaning that more than half of the users that updated the app saw the message and chose to open it.

We herebye add this to our list of “Best Practices” - Ask For a Review (nicely of course:) and your users will engage.

Note: Legendary Bunnies is a mature app with a loyal following. Based on the reviews that were written we can assume they were written by loyal and long time customers. This tactic of asking for a review in a welcome message is probably better for apps that have been in the market for a while as compared new apps that are being just launched. This is because a user needs to experience your app to form an opinion. If you are launching a new app in the app store wait a while (at least weeks, maybe a couple months) before asking your users for a review.

Another great usage case by one of our wonderful clients. Thanks Legendary Bunnies for allowing us to share this information!

Posted in Best Practices, Engagement

Announcing: Baby First TV launches the first of several apps with Appoxee

Apr18
2011 Leave a Comment Written by Elad Kushnir

Baby First TV (www.babyfirsttv.com) has launched it’s Baby First Mobile and Baby First Mobile lite with Appoxee inside. Baby First TV is the worlds largest TV network for toddlers and babies, broadcasting in dozens of countries and in over 12 languages. Baby First TV specializes in providing high quality content which is both educational and entertaining through the TV, the Web, and your mobile devices.

Baby First TV joins the Appoxee family in a bid to inform, engage, and monetize through their applications. We want to wish Baby First good luck and happy user engagement!

You can download the lite version here (FREE) or the full version (3.99) here.

Here you can see some screenshots of how they decided to implement Appoxee:

Posted in Announcements, Broadcaster