Clients have been using Appoxee in so many different ways we feel obligated to share this great story with you.
A major TV network has been using Appoxee to cross promote their main shows and channel through their mobile apps.
See how you can easily use this “bread and butter” method, turning your app engagement into a major business influencer.
An interview with Daniel Joseph, Head of Mobile in Keshet TV broadcasting LTD.
Daniel, great to have you here, tell us about Mako mobile and what type of apps are you publishing
Mako Mobile is the official mobile channel of the major Israeli TV network Keshet and Mako.
We generate apps for the main and popular Mako TV networks including “The Big Brother” and other huge reality and game shows.
Other than building and maintaining the Mobile division within this organization we also generate content applications for different satellite TV channels.
How main is the mobile division within your organization?
The mobile arena is relatively new, around 2 or 3 years old, despite that today we hold over 25 applications over 3 different platforms including Android, iPad and iPhone.
The purpose of developing those apps is mainly for generating an ongoing user engagement with our viewers when some of the apps are even becoming a major fragment of the TV show itself.
What types of role do those apps play? How do they support your brand?
The apps main purpose is to promote new content, new release updates of that content, encourage user infectivity and keep the users aware of new and existing shows schedules.
It’s basically becoming our main foundation for supporting our TV and online sector.
What types of engagement methods do you use to connect with your users?
We deliver a push notification the day of a certain show and prior to a broadcast of the show itself as a reminder to our viewers. We also inform our users regarding important events on our online channel: for example if we have an interview or chat with one of the stars of our shows we send a push prior to that to encourage and cross promote our online platform.
The Appoxee team is always happy to hear how mobile apps complete an important experience in different sectors.
Read more about similar use cases we’ve published in this blog.
For more information contact us at firstname.lastname@example.org