Nothing comes in handier than a fully covered blog post by a true marketing savvy.
In the post below Oren Todoros (AppsMarketing) gives every app owner and developer the most accessible and useful tools to help you turn your app into a fully equipped business.
Taking in consideration the complete funnel from the development phase up to the launch and the life after the download, you as an app owner can choose the most important services to throw into the pan.
As an experienced app owner/developer you already understand that having a great idea for an app is not quite enough, executing it right on the other hand will get you on the right track.
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