Providing a service for thousands of app publishers gives you the opportunity to meet very interesting people.
I decided it’s time to finally interview this important member of the Appoxee community.
Selected quotes from the interview with App Marketer Oren Todoros:
“Appoxee was used to skyrocket a recently released app to the top of the charts….”
Also Orens says:
“At the end of the day, it doesn’t really matter if you have 10K or 10 Million installs. What’s really important is that your users return to your app frequently, and participate”
So Oren, how did you hear about Appoxee?
I first heard about Appoxee while researching for app engagement tools. I was looking for a service that would allow my clients to better communicate with their users. At the time, I also launched a few of my own apps, and Appoxee was an essential part of the process.
What was your first experience with Appoxee?
When I first understood the impact that Appoxee could deliver, I couldn’t wait to really use it in an app that would benefit from its strength. Very few services allow developers the flexibility and impact that Appoxee does. More importantly, the team behind Appoxee has always been helpful and willing to try new things towards improving the service.
Tell us briefly about an interesting case study of one of your clients using Appoxee.
Without naming a specific app, I can tell you that Appoxee was used to skyrocket a recently released app to the top of the charts, within the first few hours post going live on the App Store. Anyone who’s ever developed, or been part of the marketing process of an iOS app knows how important it is to reach top ranking spots within the first 24-48 hours of the app going live, and with Appoxee we achieved this.
Obviously this also means that a prior user base was required on a series of apps, in order to best leverage Appoxee. This was in fact a tactic we planned well in advance. Going forward, I can safely say that I don’t see myself publishing an app on the App Store without integrating Appoxee first.
Why is engagement so important for a marketing strategy?
At the end of the day, it doesn’t really matter if you have 10K or 10 Million installs. What’s really important is that your users return to your app frequently, and participate. Users who return frequently are more likely to tell their friends about your app, and become your best influencer. What better marketing method can you think of than that?
Another super important reason that engagement is very important is monetization. Users who return and use your app on a regular basis are more likely to click on an ad, make an in-app purchase or any other monetization model that may have been implemented.
How can Appoxee help companies with their marketing strategy?
Overall, the Appoxee team understands app marketing, therefore I would recommend meeting with them at least once prior to an app going live. More specifically, Appoxee’s push, offer wall and analytics tools are a must for anyone who’s serious about succeeding in the mobile app industry.
One of the methods we use most often is using Appoxee to create pre-launch hype for upcoming apps, in order to get users excited about what we’ll be releasing next.
Your tip to the mobile world
If you’re just getting started in the mobile industry, the sooner you understand that marketing works best via mobile devices, the better off you will be. Traditional web marketing channels aren’t very effective, so stick to what works and build your strategy around that. The last thing I’ll mention is that the best marketing vehicle you’ll have, is another app, so get cracking’ on developing a network.
Oren Todoros – CEO
Daily Mobile Report