In the past few months I’ve stumbled upon many long and endless debates over what should be a brand’s mobile strategy. Some decide based on costs and others prefer looking into the future (and into some interesting graphs) to understand where the mobile ecosystem is going.
There’s no doubt we are now slowly leaving the “old” world wide web into a new horizon which may change the way we consume, communicate, learn and evolve as human beings.
I believe we shouldn’t take a stance in the ongoing debate of Mobile site vs. Mobile app since there’s no reason for those two to clash. A growing visibility will only increase brand awareness and reach a larger amount of your target audience.
Although, if you need to choose 1 out of those 2… make sure you make a small research before starting your own conversation over the social networks.
Your choice should depend on your goals, if it’s becoming a part of this crazy growth, increasing your in-bound marketing effectiveness, increasing engagement, strengthening your brand loyalty and taking a longer shot into the future… the answer is clear.
Check out some interesting mobile facts below:
• 51% of consumers say “ok” to ads if the content is for free. (Nielsen)
• Two-thirds of time spent on mobile devices is spent on mobile apps while one-third is spent on the mobile web. (Nielsen)
• Consumers spend 9% more time, on average, using mobile apps than on web. (Flurry)
• 22% of android apps are paid vs. 60% Apple paid apps (Gigaom)
• 91% top 100 brands have mobile app presence; each brand owns an average of 24 app (Distimo)
• Only 27% of top brand apps use apps to monetize while the rest use for engaging (Distimo)
In conclusion
No need to be an expert to expect a fast pace growing app market with a promising future and endless opportunities, every new idea could be another newly discovered blue ocean.
Take advantage and make the right decisions for your company.
