This is a truly amazing case study about a photo filter app that did not acquire nor invested in any external resource, but only in a smart internal strategy to reach top ranking and a massive amount of downloads.
Background
Dropico Mobile offers a unique image processing automation technology that uses professional, tailor made graphics and image enhancing elements. This enables Dropico Mobile’s app users to create high quality photographic compositions, effortlessly, and without the need of any prior photo editing skills whatsoever.
The Goal
Launch their new artistic photo compositions app FilterMania 2 to a worldwide user base, cost-effectively, with maximum impact and in the shortest time span possible.
The Challenge
- Hitting a critical mass of users in a 24 hour period
- Updating the existing user base from previously developed apps
- Limited marketing resources
- Reaching a wide exposure in a challenging category (Photography)
The Solution
“Save the Date” Promotion – Appoxee Rich Message
Dropico Mobile decided to engage their existing app’s users with Appoxee’s rich message campaign – notifying them prior to the launch of FilterMania 2 about what was to come.
Once they created the appropriate buzz on the day of the launch, another rich message was released to all the users’ Appoxee in-app inboxes; announcing that they could finally download the app they’ve been waiting for – FilterMania 2.
THE Result
- #1 Photography in 33 countries
- #2 Photography in the US
- Top 8 Overall in the US
- Top 25 Overall in over 50 countries
More than 2M downloads in 2 weeks!
