Mobile Engagement 101 – Segmentation and Targeting, Not all users are the same!

As a mobile app publisher or a developer you must be enjoying the fact that your app is in your users’ pockets everywhere they go and by their side when they go to bed at night. Are you really? You have a great app, the users are adding up, you’re gaining traction but are those users returning to your app? Are they purchasing any of your goods?  Will they remember they’ve downloaded your app a week from today? The average app lifecycle is getting shorter and you might not be in the same place on…

Mobile site vs. Mobile app

In the past few months I’ve stumbled upon many long and endless debates over what should be a brand’s mobile strategy. Some decide based on costs and others prefer looking into the future (and into some interesting graphs) to understand where the mobile ecosystem is going. There’s no doubt we are now slowly leaving the “old” world wide web into a new horizon which may change the way we consume, communicate, learn and evolve as human beings. I believe we shouldn’t take a stance in the ongoing debate of Mobile site vs. Mobile app since…