How I Gamed the App Store and Got My App Ranked #1

A few years ago, a very talented engineer friend of mine in Silicon Valley and I decided to build an app. We were inspired by Foursquare and the check-in networks and built our own check-in platform called Footfeed, complete with apps for the iPhone, Android and even Symbian (yes, I know. Why?). Check-in was all the rage and we thought we had a winning concept –check-in to multiple networks from a single app. With our brand spanking new iPhone app in hand, we went about hacking our way to generate downloads. We were attending meetups…

How did FilterMania 2 reach 2M Downloads in Two Weeks?

This is a truly amazing case study about a photo filter app that did not acquire nor invested in any external resource, but only in a smart internal strategy to reach top ranking and a massive amount of downloads. Background Dropico Mobile offers a unique image processing automation technology that uses professional, tailor made graphics and image enhancing elements. This enables Dropico Mobile’s app users to create high quality photographic compositions, effortlessly, and without the need of any prior photo editing skills whatsoever. The Goal Launch their new artistic photo compositions app FilterMania 2 to…

The Burst Effect. What is it? How do you do it? and What can it do for your app ranking?

Some of you may know the marketing model pioneered by FAAD (Free App a Day). For those of you who don't here's a short summary. FAAD developed an app that markets other apps. They create value for the end user by "convincing" app developers to give away their paid apps for free for one day. During this day they send out a push notification to the FAAD users notifying them that this and this app is now free for 24 hours. The user click on the push notification, which in turn opens the FAAD app…