How do you increase mobile user retention rate? Combine automation and relevancy.

With more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second Internet revolution that’s even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That’s why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies. How can you leverage your mobile operation? Use smart tools and a smart strategy.   Use Rule Based - Periodic Message Now your messages can be delivered frequently and can even apply to specific segments. This…

Mobile Engagement 101 – Why are your users disabling your push notifications?

How many times have you woken up your users in the middle of the night with an irrelevant push? How many times have you sent out an English message to your non-English speaking users? Have you ever asked your users what they really want? The consequences of the above can be vital to your apps life cycle, users disabling your push notifications or (god forbid) uninstalling the app from the device. This also means you may have lost them to your competitors’ applications. A low push rate can mean than 50% of your users will…

Mobile Engagement 101 – Segmentation and Targeting, Not all users are the same!

As a mobile app publisher or a developer you must be enjoying the fact that your app is in your users’ pockets everywhere they go and by their side when they go to bed at night. Are you really? You have a great app, the users are adding up, you’re gaining traction but are those users returning to your app? Are they purchasing any of your goods?  Will they remember they’ve downloaded your app a week from today? The average app lifecycle is getting shorter and you might not be in the same place on…

How did FilterMania 2 reach 2M Downloads in Two Weeks?

This is a truly amazing case study about a photo filter app that did not acquire nor invested in any external resource, but only in a smart internal strategy to reach top ranking and a massive amount of downloads. Background Dropico Mobile offers a unique image processing automation technology that uses professional, tailor made graphics and image enhancing elements. This enables Dropico Mobile’s app users to create high quality photographic compositions, effortlessly, and without the need of any prior photo editing skills whatsoever. The Goal Launch their new artistic photo compositions app FilterMania 2 to…

What’s your Appoxee Story? Boosting your App Store Rank through User Engagement.

Providing a service for thousands of app publishers gives you the opportunity to meet very interesting people. I decided it’s time to finally interview this important member of the Appoxee community. Selected quotes from the interview with App Marketer Oren Todoros: “Appoxee was used to skyrocket a recently released app to the top of the charts….” Also Orens says: “At the end of the day, it doesn't really matter if you have 10K or 10 Million installs. What's really important is that your users return to your app frequently, and participate” Let’s start, So Oren,…

How can you maximize your app revenues? Treat your users differently.

“Mobile engagement”… to you it might sound like just another marketing buzzword. To businesses that already understand the essence of customer loyalty, brand value, brand life cycle and more, this phrase has a deeper meaning which represents a valuable strategy engraved in their business agenda. In the online world as a publisher you work pretty hard on getting your users back to your site, to purchase your product or to simply get their email address (which could be wrong most of the times). As an online publisher you're putting a lot of effort AND $$…